Hello people..It’s xxx…Hope you enjoyed the long Easter weekend!
I love INSTAGRAM…OK that is an understatement lol..I follow quite a number of Beauty brands and they have mastered Branding to the T…
Here is what I have learnt from following Beauty brands on IG
Let’s get Branding!!
Branding Lesson #1. Be Consistent. In your messaging, colours, posts, Product/services/company information across social media platforms. etc. Make it easy for your customers to find you!
Keep it Crisp & Visual!
Instagram is such a great Branding and marketing tool is because it is visual. A pictures says a thousand words..Keep it crisp..The quality of images go a long way to selling your brand!
Focus on the products
Focus on your products. There are many brands out there with great products but they focus too much about what the products can do than on the products themselves. If you are a beauty brand and most of your posts are of well made up faces…You may be conveying a different message.(e.g make up artist/academy).Showcase what your products can do but do not loose focus! I like how these brands add the lipstick, nail polish to the images.
Same goes for service…People want what you do..Give tips, expert advise. Showcase your work and some behind the scenes pictures/videos so people can relto real projects
Showcase the collection
Still part of showcasing your products but a collection/range of products showcased together shows the diversity of your product offering. Add the names of the shades/colours to make it easier for customers to purchase.
It is a lifestyle
It is definitely a lifestyle. Showcase your products as part of the customer experience. e.g. Lipsticks or nail polish as a staple for a holiday,travel experience
Giveaways are the bomb! Giveaways are a great way to engage your clients! Collaborate with different brands or a community of influencers..
✨GIVEAWAY✨ We’re all about festival style and we’ve got you covered from tech to toes! 👠 We teamed up with @milanicosmetics + @thecasery + @shoedazzle for the ultimate #Glowchella style + beauty giveaway. 1. Follow @shoedazzle + @milanicosmetics + @thecasery 2. Tag a friend in the comments below and tell us which festival-inspired look you would like to win! Left to right: •Red Hot 💋 •Petal to the Metal 🌸 •Glowchella 💫 •Gladiator Goddess 👸 •Cactus Cutie 🌵 •After Dark 🌑 Giveaway starts April 12 at 12:00 pm (PST) and ends at Sunday, April 16, 2017 at 12:00 pm (PST.) Winners will be contacted via direct message on Sunday, April 16, 2017. To view official rules, go to [https://goo.gl/SZvE3u ]
Collaborating with similar or complementary brands is a win win.
Who’s ready for a summer getaway? 🌴One lucky winner will receive a 4-day escape to Miami for them and 3 of their besties + a $2,000 shopping spree! #tarteVSgiveaway How to Enter: Click the link in our bio to enter and see official rules. No purchase necessary. Ends 4/21/17. Void if prohib. (Not void in NJ). US only, 21+: open to residents of 48 states; void in Alaska, Hawaii, Puerto Rico. Additionally: Follow @tartecosmetics and @victoriassecret on Instagram Tag 3 friends under the IG sweeps picture
Promos are a great way to ramp up sales. e.g. Discount %, Free shipping, Buy one get one free etc.
People follow people!!Influencers make brands connect to existing and potential customers.They add value to your products and make them come to life..An influencer can make great content especially a video go viral! Bloggers & influencers are a brands best friends. E.g. bloggers can showcase your products (services, events etc), do product reviews. etc
There you have it! Hope you learnt something or got a refresher on Branding!
Follow @irepcamer on various social media platforms for update. Email firstname.lastname@example.org for inquiries on our ADs and services.
Have a nice week ahead.